Why write a book? As an entrepreneur, speaker, consultant, trainer, or any professional that markets their services, having a published book gives you a tremendous advantage over your competition. Not only does it give you a product to sell or use as a marketing, promotional or positioning tool, it makes you the expert, the AUTHORity! Your book proves your expertise and provides you with credibility. Writing a book shows your passion and commitment to your business.
Imagine speaking to a prospect about your services and then presenting them with a signed copy of your book. Your book is a very powerful tool that will associate you and your services to them. Whether or not they read your book, they will see it and think of you, your services and level of professionalism and commitment. A book provides you with a very powerful and influential competitive edge.
Let’s talk about creating a platform for your business. What does this mean? A platform is your foundation for creating ancillary products based on your content. Here are just a few of the revenue generating products you can create based on the content of your book:
• Coaching Program (Live or Recorded)
• Workshops / Seminars / Events
• Videos / Webinars / Tele Seminars
All of these products can be created based on the content of your book. Once you have your manuscript, you now have content to create products that make you money which you can sell from stage, the back of the room at speaking engagements, as well as online via your website and Blog.
Having a book can create a whole new dimension to your business online. A published book can attract attention online via your website, blog, links to other websites, press releases, internet radio interviews and pod casts. If you are interested in passive avenues of income, marketing your book and ancillary products online can produce amazing results.
These are just a few reasons why writing a book can be a great experience, produce a phenomenal business tool and create extraordinary results for you. Most people feel like they need tips or a writing coach. We offer writers workshops, articles and advice at www.SoYouWantToWrite.com.
To your writing success!